A Better Buyer’s Journey: From Marketing to Sales
Real estate sector is one of the most globally recognized sectors. It comprises of four sub sectors – housing, retail, hospitality, and commercial. The growth of this sector is well complemented by the growth in the corporate environment and the demand for office space as well as urban and semi-urban accommodations.
Real estate attracted around Rs 43,780 crore (US$ 6.26 billion) in investment in 2019. The retail segment attracted PE (Private Equity) investment of around US$ 1 billion in 019. Institutional investment in the sector stood at US$ 712 million during the quarter ended March 2020.
Real estate sector in India is expected to reach a market size of US$ 1 trillion by 2030 from US$ 120 billion in 2017 and contribute 13 per cent to the country’s GDP by 2025.
By 2040, the real estate market will grow to Rs 65,000 crore (US$ 9.30 billion) from Rs 12,000 crore (US$ 1.72 billion) in 2019.
The future and numbers look good but this highly volatile industry comes with its own challenges. Let’s have a look at all these challenges and how ARARU can help you navigate through these challenges.
Cut-throat competition
we operate in a highly competitive market with a need to differentiate new projects right from the beginning.
Highly Volatile Industry
An industry that makes it difficult to achieve consistent sales conversions because of wide price fluctuations and heavy competition
offline marketing is plummeting
While it’s great on awareness, there’s no direct impact on sales plus tracking the ROI is impossible ( No data to back it).
Widespread apprehension
Lack of transparency, gimmicks and fraud in the real estate industry are the main reasons for this mindset
Diminishing Attention Span:
The average human attention span has decreased from 12 secs (2000) to 7 secs 2020). Thus grabbing consumer attention & building your brand in a competitive market is becoming more challenging
Evolved Consumer
Technology has enabled consumers to be more aware and informed. Resulting in a more dynamic buying pattern of Research Online Purchase Offline (ROPO).
Invest in ARARU
Our comprehensive brand growth strategy improves your brand’s ability to attract, convert, and close qualified leads into customers. We utilize a range of targeted content and digital assets to measurably fill your sales funnel and build a strong brand.
We help you by:
- Conduct an audit and make recommendations
- Share insights and a roadmap for action
- Use data to drive future actions
- Gain brand visibility & awareness
- Define a conversion strategy
- Generate more qualified leads
- Improve website conversions
- Improve search engine visibility
- Reduce customer attrition
- Increasing lead acquisition
- Improving conversion rates
- Increase revenue and sales opportunities